Back before World War II, BMW had identified a certain niche of people who had a yearning for a specific kind of car. “These are people who, once they see an aerodynamic car body with a long and sleek engine compartment, as well as a speedometer extending all the way to 150 kph, feel that strong yearning for wide open roads simply perfect for driving fast, for Alpine passes just begging to be conquered, and for competitors so easy to overtake.” Those were words spoken by BMW when they launched their first roadster in 1934.
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