Four GM Vehicles Top J.D. Power Initial Quality Study Awards

General Motors Co.’s commitment to continuous vehicle quality improvement received significant recognition in the 2010 J.D. Power and Associates Initial Quality Study (IQS) in the United States, with four GM vehicles taking top rankings. The recognized vehicles were singled out for their quality performance in the first 90 days of ownership.

“Delivering top-quality vehicles for our customers is our overriding priority,” said Dan Nicholson, vice president of global quality at GM. “Our entire team is committed to improving our vehicles, and we never lose sight of the fact that the competition is also moving fast.”

In the large crossover/SUV category, the Chevrolet Tahoe led the way, followed by the Chevrolet Suburban and GMC Yukon/XL.

The Chevrolet Avalanche was the top ranked large pickup for initial quality, tied with the GMC Sierra.

The Cadillac Escalade took the top spot in the large premium crossover/SUV segment, while the Cadillac CTS and the Chevrolet Malibu ranked in the top three in the entry premium car and midsize car segments respectively.

The 2010 IQS is based on responses from more than 82,000 purchasers and lessees of new 2010 model-year vehicles surveyed after 90 days of ownership. The study is based on a 228-question survey designed to provide manufacturers with information to quickly identify design-related problems, defects and malfunctions.