Ford runs driving safety course for KSA women

Ford is hosting a special Driving Skills for Life programme for women, with Effat University.

The course, “DSFL For Her”, follows the landmark decision last year by the Kingdom to lift the ban on females driving in Saudi Arabia.

DSFL has customised an introductory programme which focuses on building women’s confidence behind the wheel, expanding their automotive knowledge, preparing them to take their driving lessons and instilling safe driving practices before they tackle public roads.

This will be the first-ever DSFL For Her introductory programme anywhere in the world, with certified trainers providing the training on closed roads at Effat University’s Jeddah campus.

The four-day DSFL For Her, held between March 5-8, will train more than 250 Effat University students, incorporating four specific modules of in-vehicle experience – Learning About Your Vehicle, Distraction, Impairment, and Braking – preceded by a briefing with the lead instructor.

Driving Skills for Life is an international initiative for road safety created by Ford in cooperation with the Governors Highway Safety Association (GHSA) and a panel of safety experts. Ford’s programme captures newly-licenced drivers’ interest with free, hands-on ride-and-drive courses that pair new drivers with professional driving instructors and focus on the issues and obstacles that cause crashes, including impaired and distracted driving.

Now in its 15th year, Ford Driving Skills for Life has provided free training to more than one million newly-licenced drivers in more than 40 countries worldwide. Since its Middle East launch in 2013, more than 3,600 students have participated in Ford’s Driving Skills for Life programme, with sessions in three different cities across Saudi Arabia and the United Arab Emirates last year alone.

The new DSFL For Her installment will be an on-going programme for women drivers in the Kingdom, with phase two coming later this year.