Feature Stories

HAVAL, a prominent brand under Great Wall Motors, has made significant strides in the global automotive market, particularly with its diverse range of SUVs and crossovers designed to cater to various consumer preferences and needs. Its models include the Dargo, H6, H9, Jolion, H6 GT and H6 HEV, each tailored to deliver unique driving experiences while upholding the brand’s commitment to innovation, safety, and affordability. HAVAL is distributed under Swaidan Trading in the UAE, which is a subsidiary of Al Naboodah Group and has 5 showrooms and 6 service centres spread across UAE.

The Dargo stands out as HAVAL’s bold explorer for the adventurous spirit,

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You may have already noticed the JAC cars all over the UAE. They have become a popular choice for this region thanks to their competitive pricing and sleek looks. Not to forget, they are pretty loaded up with options. We recently had a chance to take a closer look at the JAC JS4.

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When it comes to the hottest-selling SUV models in the Middle East, the HONGQI HS3 is definitely among the top names. Since its launch, it has become a symbol for young people aspiring to a high-quality lifestyle. Have you wondered why the HONGQI HS3 is more popular among young families? We are here to uncover the top five reasons!

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GWM’s TANK, under the distributorship of Al Naboodah Group (and Swaidan Trading), hosted its first-ever Fun Drive event in the UAE on Saturday, the 2nd of March. The brand made its debut in the country in June 2023, immediately leaving a significant impact on the market. Its luxury off-road SUVs quickly established themselves as formidable off-roading powerhouses.

The event commenced with a gathering of zealous TANK customers at the GWM Deira showroom. The morning was set in motion with an ambient atmosphere filled with light music and an array of gourmet bite-sized foods,

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In a landmark event held at Atlantis The Royal, AW Rostamani Group unveiled its exclusive UAE dealership with Chery, the globally renowned Chinese automobile brand, underscoring a shared vision for excellence and innovation, further enhancing AW Rostamani’s distinguished portfolio.

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As Swaidan Trading, a subsidiary of Al Naboodah Group, reflects on its distributorship of Great Wall Motor (GWM) and HAVAL in the UAE, it is important to understand the group’s history and ambition, which have led to this present, successful partnership between the Emirati-owned conglomerate and the fast-growing, trendy Chinese SUV brands in the nation. Under the unwavering support of Al Naboodah Group, Swaidan Trading has successfully established five GWM and HAVAL showrooms and six service centers, which are spread across the UAE.  

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On the evening of February 15th, HONGQI, China’s premier luxury car brand, unveiled its latest model, the HS3, in a stunning display by lighting up 82 matrix billboards along Boulevard City, marking the thrilling start of the HS3’s pre-sale in the Middle East. This event instantly became the most attention-grabbing news in the industry, attracting a significant number of young consumers from the Middle East with its allure and pre-sale orders. Starting at a price of 109,900 SAR, the HS3’s luxury, style, and unique design, coupled with its superior space and power performance compared to other vehicles in its class,

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On February 15th, 2024, HONGQI, China’s top luxury car brand, held a unique pre-sale event for its SUV, the HS3, at Riyadh’s Boulevard City, officially kick-starting the launch of the HONGQI HS3 in the Middle East. The deepening high-end tone of HONGQI, along with the exceptional strength of the HS3, undoubtedly holds great appeal for the younger generation of consumers in the Middle East

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It is reported that the HONGQI HS3 pre-sales will be officially launched on February 15th, which will bring a strong shock to the local young people and the automobile market. With the continuous improvement of people’s well-being, higher requirements have been put forward for the configuration of family cars. Is there a car that can meet the needs of users with a comfortable and large space, strong driving power, convenient and intelligent configuration, and comprehensive safety protection? You will find the answer in the HONGQI HS3!

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If you’re considering purchasing a new car with an impressive interior, the upcoming HONGQI HS3 is definitely a model worth your attention. The HONGQI HS3’s supersized and comfortable interior promises exceptional coziness for passengers, setting it apart from other models in the same class.

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