Gadgets & Products

The automotive industry is witnessing an unprecedented transformation, with advanced technologies seizing the reins and catapulting the sector into uncharted territories toward an eco-friendlier future driven by sustainable transportation solutions. Amid this whirlwind of change, a new era in mobility is unfolding, propelled by artificial intelligence and subscription-based services and anchored firmly on the bedrock of customer-centricity, promising to redefine the industry’s trajectory in the coming years.

Advanced Technologies Redefining Mobility

Advanced technologies have led to a paradigm shift in the automotive sector, and at the epicenter of this progress is AI, reimagining safety, turbocharging efficiency,

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Michelin’s EV Track Day, held on November 28 at the Dubai Autodrome, showcased the latest in electric vehicle (EV) technology and the exceptional performance of Michelin tyres. Visitors witnessed firsthand the impulse force, incredible acceleration, and superior grip delivered by a number of Michelin tyres on the track.

Participants had the unique opportunity to enjoy open track driving with Grade A instructors and test the Michelin Pilot Sport 4 S tyres that have been designed with an exceptional dry/wet grip for high-performance and outstanding steering control. The tyre is also equipped with acoustic technology for reduced noise and enhanced ride comfort.

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Zeetex, an emerging leader in tyres that brings innovative, high-quality, and safe mobility solutions, has launched the 5000 Max series, intended to help drivers enjoy a quieter and more comfortable ride. Zeetex, with its global headquarters in Dubai, UAE and North American & European headquarters in Miami, USA and its R & D centre in London, UK, is available in 145 countries across the globe.

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If you lived in the United States over the past two decades, chances are you would’ve heard of OnStar. Pioneered by General Motors, the in-vehicle tech offers a wide range of safety and security services to owners of GM vehicles, and it is now available in the Middle East. 

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Carasti, the UAE-based car subscription service, has launched operations in Riyadh, Saudi Arabia on 23rd March 2022, allowing customers to subscribe to new and used cars for between 1 and 24 months for an all-inclusive subscription fee. The announcement comes following a successful bridge round where the company raised US$2m to help them drive growth and expand operations into Saudi Arabia. The round, which comes ahead of Carasti’s Series A funding round, saw participation from Net Ventures and Rua Growth Fund.

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Forza Horizon is set to release on the Xbox and Microsoft Windows on November 9th, as well as on Xbox GamePass. 

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MySyara, a UAE based automotive start-up, has acquired a major auto parts distributor in the UAE for US$ 2.6 million. With the integration of supply chain within its business operations, the start-up has launched ‘MySyara Supply’ which aims to deliver a seamless way to supply parts to garages, thereby cutting down the waiting times for garage customers. 

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Carasti, a UAE-based car subscription platform, is now offering a “mini lease” option, where a user can order a brand new car for 12-to-24-month lease, with no paper contracts and home-delivered, using just the Carasti app. The company has raised a US$ 3 million Pre-Series A funding round to fuel their expansion with further such offerings.

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We were invited to check out Carzaty, the Middle East’s hottest digital-focused car dealership that operates in Oman and the UAE. Carzaty sells pre-owned cars with a warranty and puts a priority on the customer experience. Their “showroom” is called the Car Hub and we went to the one in Dubai. You can find all their cars and book a test-drive at www.carzaty.com

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