Ford Edge

The Ford Edge Sport has been around since late last year, as the top dog in the redesigned Edge line-up. While we did drive the regular Edge Titanium in Jordan in 2016, the Sport is an entirely different beast.

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One hundred years ago, before the independent country of Jordan was created, a certain British military officer called T.E. Lawrence led an army of the Arab Revolt on a grueling, two-month march through the desert that was believed to be impassable, and captured the Red Sea town of Aqaba on the other side. Immortalised in a 1962 movie, he was better known as Lawrence of Arabia, and because there’s footage of him piloting a Ford Model T in Wadi Rum, Ford invited us to Jordan to retrace Lawrence’s march in the comfort of modern Ford SUVs. The connection isn’t particularly tenuous,

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Ford’s Vignale sub-brand in Europe is a way to offer luxury features and trim on their mainstream models. At the 2016 Geneva Motor Show, Ford have added four new models to this line up. The Vignale version of the S-Max people mover, Mondeo 5-door hatchback, the Edge SUV and the concept model of the Escape Vignale were all unveiled.

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Car production is an honest process, the Americans would tell you. It’s a simple process, the Japanese will say, and the Germans would go on about how intricate and detailed the process is. But when it comes to after-market assurance, there’s just one word dictating their manufacturing flaws; swift recalls. Recalling faulty vehicles is not unfamiliar in today’s automotive scene. As a matter of fact, millions of vehicles have been recalled in the past and you could see it as a sign that cars are getting safer and manufacturers getting serious about their products.

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Ford has officially released pictures and details of the 2015 Edge.

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The Ford Edge neatly fits in between the Explorer and the Escape in the GCC market. And the edgy styling helped it become one of Ford’s best-sellers here. Ford is previewing the new Edge at the 2013 Los Angeles Auto Show. The catch? It’s still in its “concept” phase.

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Ford Middle East, in partnership with the Ministry of Higher Education and Scientific Research and the Road & Transport Authority, is conducting the Ford Driving Skills for Life programme in the UAE. It is the first time that it is being held in the GCC.

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Ford hosted yet another driving event for the public, this time at the Dubai Festival City over the weekend. This latest “Ford Factor” event featured the Explorer, the Edge, the Taurus, the Figo, the F-150 and the all-new Focus.

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Ford Middle East hosted a three-day public event dubbed Can-A-Car at the end of July at the Dubai Autodrome. The event was aimed at publicising Ford’s latest American line-up, including the all-new 2012 Ford Explorer. And a fair number of visitors to the event happened to be our regular readers, though all of them showed up at different times on different days.

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