A comparo is the best way for an automotive publication to lose advertisers. That’s why you never see a clear winner in so-called comparos by local magazines, with lots of pretty photos to sell copies, no figures to back up any conclusions and three-way ties to make everybody happy. We’ve rarely picked a winner in our previous comparos either, but that’s because most of them were not proper straight-up comparos. We decided to do a serious comparison test this time though, if only to answer certain recurring questions once and for all. And the category we decided to tackle is the hotly-contested compact crossover segment.
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