Tyres

Cooper Tire adds new management staff for GCC expansion plans

Cooper Tire adds new management staff for GCC expansion plans

Century-old American tyre-maker Cooper Tire is currently keen to take a bigger share of the Middle East pie when it comes to tyres, especially in the last two years. With rivals such as Continental Tires setting up a regional office in Dubai a couple of years ago, following both Michelin and Bridgestone, it seems our region is finally being taken seriously. We recently had a chat with Luis Ceneviz, who is the Cooper Tire managing director for EMEA and Latin American markets, alongside regional sales director Christophe Huss, regional marketing director Michiel Kramer and the European Technical Center’s general manager Gavin Richards.

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Long-term update: Honda S2000 tyres from Tire.ae -- we see the difference cheaper tyres make

Long-term update: Honda S2000 tyres from Tire.ae — we see the difference cheaper tyres make

It’s hard to believe we’ve had the Honda S2000 for five years now. It’s harder to believe how little we’ve driven it due to lack of time. However, despite what some people believe, a sitting car also requires maintenance. And the tyres on the S2000 have expired by now, as per the RTA.

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We thrash two identical cars on Jebel Jais, with one big difference

We thrash two identical cars on Jebel Jais, with one big difference

You must’ve heard of Jebel Jais by now. Located in the outskirts of Ras Al Khaimah, it’s the tallest mountain in the United Arab Emirates, at about 1,910 metres. Saudi Arabia has an even taller mountain called the Jabal Sawda, at nearly 3,000 metres, but Jebel Jais has become a tourist spot for a reason — it has a perfectly-paved road leading up to the top. Wide, twisty and clear on a weekday morning, we decided to drive up and down that road in two identical cars. Well, identical in all but one aspect.

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Michelin celebrates 125 years as we thrash Toyota Camrys in tyre-safety demo

Michelin celebrates 125 years as we thrash Toyota Camrys in tyre-safety demo

Michelin is celebrating their 125th anniversary this year, and as part of that, they held a media event at Abu Dhabi’s Yas Marina Circuit. Aside from a massive amount of information about company history, tyre safety and manufacture, as well as a chaperoned stint with some supercars around the race-track, the highlight of the day was the thrashing of Toyota Camry sedans in a tyre-safety demo.

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